25 November 2009,
NBC, which will use the opportunity to advertise its own shows to the 20 million "Thanksgiving Parade" viewers it hopes will again tune into the program this week. "We look at that platform as one that we use to launch or energize several of our campaigns. "The Olympics will get a number of spots and mid-season shows that we're bringing up will get spots" such as The Apprentice, a new show called The Marriage Ref and Chuck.